Jonathan “JT” Belnap founded Treasure Valley Financial Planning in 2018 and has been in the financial planning industry since 2008. He focuses his time on the firm’s vision and strategy, as well as developing and mentoring advisors to deliver high-caliber, values-based planning for successful pre-retirees and retirees who want to build and Compound their Impact™.
JT built TVFP with a clear belief that financial planning should go far beyond traditional advice. His focus is on creating a firm centered around “Compound Impact”—the idea that thoughtful, well-coordinated decisions across all areas of a client’s financial life can drive exponentially greater long-term outcomes.
With more than 15 years of experience, JT brings the perspective of an industry veteran who has seen firsthand how different approaches to financial advice shape client outcomes. That perspective continues to influence how the firm is structured and how it serves clients today.
He is the architect behind the Treasure Valley Family Office service model, bringing together investment management, tax planning, risk mitigation, and estate planning into a coordinated, family office-style experience designed to deliver more aligned and meaningful outcomes.
JT is the author of Compound Impact: The New Return on Investment, a book that encourages people to magnify their best investments—found in relationships, life experiences, and legacy—not just compound interest. His work and perspectives have been featured in national outlets including MarketWatch, Morningstar, and Yahoo Finance, and he is recognized as a thought leader within the advisory community.
A native Idahoan, JT takes pride in living and working in the Treasure Valley. He and his wife have five children and enjoy an active family life centered around faith, music, and time together. Whether it is supporting their kids’ activities or creating family traditions, JT values the same principles of intentional living that he brings to his work.

